What Marketing term is used in this scenario?

Hello Everyone.!

I'd like to know the exact marketing term that describes the following situation.

Sony makes DSLR cameras, but the video recording time of these cameras are limited up to 10-20 Minutes, this is because they also make video camcorders. If they give you video recording option in DSLRs, nobody would buy their video cameras. this is called ____? What?

Thanks in advance.