E.
Competition occur in case there is a conflict of interest.
Here the conflict is with regards to the market share of a particular product ( let's put it this way for a moment)
Practices that helps improve the product comes to play only by knowing the market and the competitor.
So, the 'Benchmark' should be set keeping in mind the competitor.
Non-competitor may never give the right idea for improvement of the product....and hence couldn't be useful.
E.g. Company X makes Computers...Company Y makes Computers also.
So, Company X should keep in check the movements, practices of Company Y (Same product)
Company X can't follow the policy of a non-compet. Company Z which makes Cars!
Competition occur in case there is a conflict of interest.
Here the conflict is with regards to the market share of a particular product ( let's put it this way for a moment)
Practices that helps improve the product comes to play only by knowing the market and the competitor.
So, the 'Benchmark' should be set keeping in mind the competitor.
Non-competitor may never give the right idea for improvement of the product....and hence couldn't be useful.
E.g. Company X makes Computers...Company Y makes Computers also.
So, Company X should keep in check the movements, practices of Company Y (Same product)
Company X can't follow the policy of a non-compet. Company Z which makes Cars!